70-90% of digital sales a artist receives is from iTunes. It’s decision to switch to a streaming service will not only put the final nail in the coffin of record sales, they choose to hold artist hostage with no other option. They have decided a self imposed 3 free month trial where artist and labels will not be even paid for the streams in it’s peak time of discovery.
You have to understand, Independent artist and labels who press vinyl are not doing it to just follow a trend, but for survival. Bandcamp, artist websites and independent record shops are the only true resource to truly support the craft of recorded arts. People like to think that artist can just survive off of playing out, but that is a whole other dilemma of regional promoters, clubs, venues and underground parties being blocked out and monopolized from by corporate backed mega festivals. Music, like other art mediums needs to be respected into our culture to all that it gives.
My personal feeling, streaming services is like looking at a jpeg of a Vincent van Gogh. But beyond the argument of what is best for music delivery, we must look at it as a social responsibility. It helps create our identity and takes us on journeys of new perspectives. Support culture in our society, not marketing on the back of recording artist everywhere to sell more iphones. Apple doesn’t care if profit is made from streaming as long as they can keep selling you the phone.
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